{"id":38,"date":"2022-07-27T22:08:32","date_gmt":"2022-07-27T20:08:32","guid":{"rendered":"https:\/\/jeanlouisscherrer.com\/?page_id=38"},"modified":"2023-01-02T15:48:04","modified_gmt":"2023-01-02T14:48:04","slug":"histoire-de-la-marque","status":"publish","type":"page","link":"https:\/\/jeanlouisscherrer.com\/index.php\/histoire-de-la-marque\/","title":{"rendered":"HISTOIRE DE LA MARQUE"},"content":{"rendered":"\n

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Cinquante ann\u00e9es de passions accomplie entre esth\u00e9tisme et magnificence ont permis de collection en collection \u00e0 JEAN-LOUIS SCHERRER de faire surgir d’un nouveau th\u00e8me une h\u00e9ro\u00efne chaque fois diff\u00e9rente, star \u00e9ternelle de ses songes de luxe et de f\u00e9minit\u00e9.<\/p>\n\n\n\n

\u00ab JEAN-LOUIS SCHERRER ordonne un monde. A la fa\u00e7on de tout artiste, ce qu\u2019il fait n\u2019existe que par ce vers quoi il tend\u2026 Il r\u00e9alise ses r\u00eaves d\u2019enfant secret et m\u00e9lancolique : cette \u00e9trange m\u00e9lancolie qui na\u00eet de savoir que l\u2019on perdra ce qui n\u2019est pas encore atteint et ne le sera peut \u00eatre jamais. \u00bb<\/p>\n\n\n\n

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Fifty years of passionate work between aestheticism and magnificence have, from collection to collection, allowed <\/em>JEAN-LOUIS SCHERRER to create for each new theme a new heroine, the eternal star of his dreams of luxury and femininity. <\/em><\/p>\n\n\n\n

\u00ab\u00a0<\/em>JEAN-LOUIS SCHERRER\u00a0\u00bb organizes a world. Like any artist, what he does exists only through that toward which he strives\u2026 He fulfills the dreams of a secret, melancholy child: this strange melancholy that is born of knowing that whitch we have not yet attained and which perhaps may never be.\u00a0\u00bb G\u00e9rard-julien Salv<\/em><\/p>\n\n\n\n

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JEAN-LOUIS SCHERRER est le fils du docteur Pierre Scherrer , m\u00e9decin psychiatre, directeur de l’h\u00f4pital psychiatrique d’Auxerre.<\/p>\n\n\n\n

D\u00e9sirant devenir danseur professionnel , JEAN-LOUIS SCHERRER suit les cours du Conservatoire national de Paris , mais il est victime d’une chute qui l’oblige \u00e0 changer de projet. Pouss\u00e9 par sa m\u00e8re, il se tourne alors vers la haute couture.<\/p>\n\n\n\n

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Devenu styliste \u00e0 21 ans, apr\u00e8s l’obtention d’un dipl\u00f4me de la Chambre syndicale de la Haute Couture parisienne, il entre chez Dior en 1956. Apr\u00e8s la mort du couturier Christian Dior, il travaille avec Yves Saint Laurent , puis avec Louis F\u00e9raud.<\/p>\n\n\n\n

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En 1962 , il ouvre sa propre maison de couture au 182, rue du Faubourg-Saint-Honor\u00e9 et expose sa premi\u00e8re collection (robes de cocktails fauve, \u00e0 pois ou fleuris) dans une cave \u00e0 vins. En 1971, il r\u00e9alise son r\u00eave, en ouvrant une boutique au 51,avenue Montaigne qui devient le \u00ab\u00a0haut-lieu\u00a0\u00bbdu milieu branch\u00e9 parisien. Il re\u00e7oit l’appellation \u00ab HAUTE COUTURE \u00bb. puis tente la cr\u00e9ation dans le pr\u00eat-\u00e0-porter. Sept ans plus tard, il impose sa marque au Japon et celle-ci fait un triomphe.<\/p>\n\n\n\n

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En 1979, le styliste se lance dans la cr\u00e9ation de parfums : \u00ab\u00a0JEAN-LOUIS SCHERRER\u00a0\u00bb , suivi de \u00ab\u00a0SCHERRER 2\u00a0\u00bb , et \u00ab\u00a0NUITS INDIENNES\u00a0\u00bb . Il inaugure sa ligne de fourrures. Parall\u00e8lement, et se diversifie avec la collection de diff\u00e9rents accessoires : lunettes, chaussures et cravates . En 1980 , il re\u00e7oit le D\u00e9 d’or de la Haute couture parisienne pour sa collection \u00ab RUSSE \u00bb qui est un succ\u00e8s international.<\/p>\n\n\n\n

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Depuis 2011, la marque devient la propri\u00e9t\u00e9 de la soci\u00e9t\u00e9 JSB International dirig\u00e9e par la famille Bensoussan.<\/p>\n\n\n\n

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La maison JEAN-LOUIS SCHERRER fait usage de codes bien pr\u00e9cis au cours de son existence, le l\u00e9opard, la jupe \u00e0 pois, les \u00e9paules effac\u00e9es et la taille \u00e9cras\u00e9e, un style tr\u00e8s graphique d\u00e9coulant de la passion du couturier pour l’\u00e9poque Bauhaus .<\/p>\n\n\n\n

Parmi les clientes les plus c\u00e9l\u00e8bres figurent Fran\u00e7oise Sagan , Anne-Aymone Giscard d’Estaing , la princesse Paola de Belgique , Raquel Welch , Claudia Cardinale , Jackie Kennedy , Mich\u00e8le Morgan.<\/p>\n\n\n\n

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JEAN-LOUIS SCHERRER is the son of Doctor Pierre Scherrer, psychiatrist, director of the psychiatric hospital of Auxerre. Wishing to become a professional dancer, <\/em>JEAN-LOUIS SCHERRER took lessons at the Paris National Conservatory, but fell victim to a fall that forced him to change his project. Pushed by his mother, he then turned to haute couture. <\/em><\/p>\n\n\n\n

Become a stylist at the age of 21, after obtaining a diploma from the Chambre Syndicale de la Haute Couture in Paris, he joined Dior in 1956. After the death of couturier Christian Dior, he worked with Yves Saint Laurent, then with Louis F\u00e9raud.<\/em> <\/p>\n\n\n\n

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In 1962, he opened his own couture house at 182, rue du Faubourg-Saint-Honor\u00e9 and exhibited his first collection (tawny, polka-dot or floral cocktail dresses) in a wine cellar. In 1971, he realized his dream, opening a boutique at 51, avenue Montaigne which became the \u00ab\u00a0high place\u00a0\u00bb of the trendy Parisian scene. It receives the name \u00ab\u00a0HAUTE COUTURE\u00a0\u00bb. then tried creating in ready-to-wear. Seven years later, he imposed his mark on Japan and it was a triumph.<\/em> <\/p>\n\n\n\n

In 1979, the designer embarked on the creation of perfumes: \u00ab\u00a0<\/em>JEAN-LOUIS SCHERRER\u00ab\u00a0, followed by \u00ab\u00a0<\/em>SCHERRER 2\u00ab\u00a0, and \u00ab\u00a0NUITS INDIENNES\u00a0\u00bb. He inaugurated his line of furs. At the same time, and diversified with the collection of different accessories: glasses, shoes and ties. In 1980, he received the D\u00e9 d’or from Parisian Haute Couture for his \u00ab\u00a0RUSSE\u00a0\u00bb collection, which was an international success. <\/em> <\/p>\n\n\n

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Since 2011, the brand has been owned by the JSB International company run by the Bensoussan family.<\/em> <\/p>\n\n\n\n

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The house of <\/em>JEAN-LOUIS SCHERRER has used very specific codes during its existence, the leopard, the polka dot skirt, the shoulders erased and the crushed waist, a very graphic style resulting from the passion of the couturier for the Bauhaus era.

Among the most famous clients are Fran\u00e7oise Sagan, Anne-Aymone Giscard d’Estaing, Princess Paola of Belgium, Raquel Welch, Claudia Cardinale, Jackie Kennedy, Mich\u00e8le Morgan.<\/em><\/p>\n\n\n\n

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Cinquante ann\u00e9es de passions accomplie entre esth\u00e9tisme et magnificence ont permis de collection en collection \u00e0 JEAN-LOUIS SCHERRER de faire surgir d’un nouveau th\u00e8me une h\u00e9ro\u00efne chaque fois diff\u00e9rente, star \u00e9ternelle de ses songes de luxe et de f\u00e9minit\u00e9. \u00ab JEAN-LOUIS SCHERRER ordonne un monde. A la fa\u00e7on de tout artiste, ce qu\u2019il fait n\u2019existe … Continue reading \u00ab\u00a0HISTOIRE DE LA MARQUE\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"footnotes":""},"class_list":["post-38","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jeanlouisscherrer.com\/index.php\/wp-json\/wp\/v2\/pages\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jeanlouisscherrer.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jeanlouisscherrer.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jeanlouisscherrer.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jeanlouisscherrer.com\/index.php\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":55,"href":"https:\/\/jeanlouisscherrer.com\/index.php\/wp-json\/wp\/v2\/pages\/38\/revisions"}],"predecessor-version":[{"id":360,"href":"https:\/\/jeanlouisscherrer.com\/index.php\/wp-json\/wp\/v2\/pages\/38\/revisions\/360"}],"wp:attachment":[{"href":"https:\/\/jeanlouisscherrer.com\/index.php\/wp-json\/wp\/v2\/media?parent=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}